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Volatility and opportunity: Britain’s electoral wake-up call
Britain’s local elections and Reform’s staggering success have exposed the volatility that political parties need to view as an opportunity rather than a threat.
From asset-first to people-first: Redefining what makes property valuable
The commercial property sector has long prioritised assets over people, but evolving tenant and user expectations demand a fresh approach. This article explores how focusing on human experience can unlock greater long-term value, align stakeholders and shape more resilient property strategies.
Breaking the mirror: How assumptions blind us to real customer needs
Most customer personas reflect brand assumptions—not reality. It’s time to go deeper. Discover how embracing human contradictions can transform your customer understanding and drive more meaningful brand connections.
