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Game on: The Summer of Women’s Sports
This is the start of Yonder’s new campaign into women’s sports fandom – why it matters, what we’ll uncover, and how it can shape future strategy for brands.

In need of a shape up: Sending creative teams back to the salon.
AI is changing everything. Can creative teams evolve beyond deliverables and rediscover imagination, intention and real creative value?

Labour’s political struggles mean UK businesses should expect net zero contradiction
Political pressure from both the right and left is fracturing the UK’s climate policy. Businesses must plan for uncertainty and lead with purpose, not wait for clarity.