Public affairs
and corporate reputation research

We help organisations understand and navigate reputational risk, policy change, stakeholder expectations and the political landscape.

Our public affairs research tells you what the people who shape your outcome actually think, not what they say in public.

What we do

Examine and advise on corporate reputation
Inform corporate communications and public affairs strategy
Analyse political opinion, voter behaviours and campaign messaging

Stakeholder engagement and stakeholder mapping

Reputation is decided by a small number of people who rarely fill in a survey.

We find them, map them and ask them the questions that matter, from senior stakeholders and investors to parliamentarians and regulators.

Reputation management services, built on evidence

Most reputation management work watches what people post.

Ours measures what senior stakeholders believe. That difference matters when a policy shifts or a story breaks, because monitoring tells you what already happened and research tells you what to do next.

Our work
Case studies from across our client base

BBC

How do you stay culturally relevant when the whole world is watching?

BT

How can we win with SMEs?

Centrica

How can we build a stronger reputation with senior stakeholders?

Our thinking

Burnham incoming: Labour’s reset meets the reality test 

The Green tide: how voter disillusionment is reshaping the UK’s political landscape

A missed connection: why did the 2025 budget fail to resonate?

Media Technology Transport Professional services Financial services Politics Government and public sector Charities Regulators Water Energy Education Defence and aerospace Pharmaceuticals Sport Health and fitness Beauty Gambling Automotive Retail Property

Speak to our corporate affairs experts

Tell us the decision you’re facing and we’ll tell you how we’d approach it.