Yonder Seat Projection Model explained
If the 2024 General Election campaign is remembered at all, it will be as much for the sheer variety of voting intention estimates and the seat projections they have spawned as for any policy announcements or political gaffes.
Is the booming dupes market a wake-up call for luxury brands?
Counterfeits and copycat designs have always been prevalent in the luxury market, but a booming dupes trend is making it harder for luxury houses to justify sky-high prices. Coupled with a decrease in consumer spending power, could this be a tipping point? The counterfeits now coming to market bring a sophistication and quality not previously […]
Four ways to flip the script: A brand-led approach to M&A success
Most M&A efforts fail by focusing on logos over strategy. Discover four ways to reframe M&A brand strategy – prioritizing internal alignment, insight and long-term value.
The ultra-luxury playbook: Cracking the code of the world’s wealthiest travellers
Who is the new ultra-luxury traveller? Reports and trends pieces abound, and with them, confusion and contradiction. Just eighteen months ago, The New York Times was heralding the ubiquity of ‘quiet luxury’ and ‘stealth wealth’, in which ultra luxury status is coded and telegraphed almost invisibly. In 2025, we’re seeing feverish talk in the Financial […]
Understanding water consumer priorities: The growing complexity of public concerns
UK water consumers’ concerns are evolving– read how affordability, trust and infrastructure issues are becoming linked.
Retail automation: Balancing efficiency and experience
Automation is revolutionising retail, but how can brands strike the right balance between efficiency and experience? Explore the future of retail automation.
Reimagining the experiential to revolutionise beauty retail
Experiential beauty retail strategies are reshaping shopping. Brands must blend online and offline experiences to build authentic, multi-generational connections and deepen consumer loyalty.
5 ways to make consumer insights work for your brand
Discover how deep consumer insights can transform your brand strategy. Learn why understanding people’s values, concerns, and motivations is key to long-term success.
Heritage hotels – Stuck in luxury’s past?
Whether you’re in central London, on Park Avenue in New York, or in Singapore’s Downtown Core, you’re never more than a stone’s throw away from a hotel that has played host to royalty and served cocktails to epoch-defining power brokers. As backdrops to culture-defining liaisons and world-shaping events, for the grandest hotels there is an […]
Nuclear power: Winning public trust for Britain’s energy future
Public opinion on nuclear power in the UK is divided, but the right messaging can shift the needle. Explore our survey insights and strategies to win support for nuclear expansion.
Yonder awarded Good Business Charter accreditation
We are incredibly proud to announce that we have achieved Good Business Charter accreditation! This recognition reflects our commitment to ethical business practices and our dedication to making a positive impact on society and the environment. The Good Business Charter is an independent certification that publicly recognises responsible organisations for responsible business practices. It covers […]