Rebuilding customer trust in a post-pandemic world: Lessons learnt from the energy crisis

In a bid to claw its way back from Covid, the UK has walked straight into an energy crisis. Customers no longer trust businesses to deliver the goods and services they’ve been promised, and where price was once a key lever that influenced customer choice, what matters now is your ability to fulfil your promises. Insight is where your business begins.

What the metaverse means for brands

Metaverse. It’s a word that’s taken on new resonance since Mark Zuckerberg announced plans to rebrand Facebook as Meta. While it seems like Zuckerberg is laying claim to what he positions as the “successor to the mobile internet”, there’s no denying that all businesses should take note. He describes it as “a set of virtual […]

Celebrating Black History Month

This October, we’ve been celebrating Black History Month – an annual celebration that recognises and honours the contributions and achievements of black people, whose stories have often been left out of mainstream history.

6 ways your brand could use NFTs

You have probably heard a lot of talk about NFTs in the news recently. Grimes making $6m in 20 minutes for a series of 10 artworks. Nyan cat, a meme of an animated flying cat with a Pop-Tart body leaving a rainbow trail, going for $600k.

Corporate reputation and the post-pandemic recovery

With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations of the UK Government’s economic priorities and how these could impact the reputations of big businesses.