Culture matters. Which means what, exactly? Culture is essentially “the way we do things around here”. t has a massive impact on your brand, business, employees, customers and everyone you interact with day-to-day.
In a bid to claw its way back from Covid, the UK has walked straight into an energy crisis. Customers no longer trust businesses to deliver the goods and services they’ve been promised, and where price was once a key lever that influenced customer choice, what matters now is your ability to fulfil your promises. Insight is where your business begins.
Metaverse. It’s a word that’s taken on new resonance since Mark Zuckerberg announced plans to rebrand Facebook as Meta. While it seems like Zuckerberg is laying claim to what he positions as the “successor to the mobile internet”, there’s no denying that all businesses should take note. He describes it as “a set of virtual […]
This October, we’ve been celebrating Black History Month – an annual celebration that recognises and honours the contributions and achievements of black people, whose stories have often been left out of mainstream history.
Using data and analytics as a compass for the future.
You have probably heard a lot of talk about NFTs in the news recently. Grimes making $6m in 20 minutes for a series of 10 artworks. Nyan cat, a meme of an animated flying cat with a Pop-Tart body leaving a rainbow trail, going for $600k.
Purpose-driven businesses will come out of the COVID-19 crisis stronger, according to Yonder opinion polling
Businesses are facing acute financial pressures and over the coming months will have to make difficult decisions about how to recover from the economic impact of COVID-19. There will be differing views about the priorities that should guide those decisions, but Yonder research shows that businesses with purpose-led strategies that align environmental, social and governance […]
If a business gets noticed by the public and makes headlines, it’s not usually good news. Our weekly polling of the UK’s most noticed businesses has demonstrated this for over five years.
In our end-of-year roundup, we take a look at the biggest news stories of 2020. It comes as no surprise that the coronavirus pandemic dominated the news this year. But there were a handful of stories that managed to surpass it.
With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations of the UK Government’s economic priorities and how these could impact the reputations of big businesses.