Why brand is at the heart of your future in fashion
As an industry at the very forefront of the latest trends, being able to identify and tap into ‘the next big thing’ is part of fashion’s fundamental construct.
There’s a revolution transforming women’s sports. Are retail brands keeping pace?
In 2024, the sector will generate $1.28 billion in revenue; the data should be sounding alarm bells for brands. Women’s sports are breaking through age-old barriers. In the past few years, we’ve witnessed significant progress, notably highlighted by the 2023 Women’s World Cup, which saw women’s sports take centre stage. That momentum gained further traction when EA […]
John Lewis: Never Knowingly Undersold, until now?
John Lewis has been a trusted heritage brand for more than a decade, but its shine has dulled somewhat in recent years. Will it be able to rebuild its reputation? John Lewis has announced the return of its ‘Never Knowingly Undersold’ pledge. What was once a price-matching commitment recognised in households nationwide was scrapped in […]
Yonder Seat Projection Model explained
If the 2024 General Election campaign is remembered at all, it will be as much for the sheer variety of voting intention estimates and the seat projections they have spawned as for any policy announcements or political gaffes.
Why Greggs is beating Pret in the battle of the lunch break
There’s an old saying in London – you’re never more than 6ft from a rat and 50m from a Pret a Manger. But the popular high street sandwich chain has struggled in recent years with consumers abandoning ship. With a rising tide of debts, it has now recalled its initial founder, Sinclair Beecham, to the […]
Planning for Pride Month? Focus on LGBTQ+ consumers, not industry approval
Pride Month is always a topic for debate when brands are setting out their yearly marketing strategy. It’s a campaign that—admittedly—takes meticulous planning to truly get right. Fail to pay due diligence, and when June comes around you’re left slapping a rainbow logo on your standard products and hoping for the best. A skim through […]
Why highlighting the artistic side of luxury fashion is the key to better shopping experiences
In November and December, U.S. retail industry sales rose 3.8 percent compared to the year before. Economists seemed surprised by retail results defying expectations throughout much of 2023. Unfortunately, 2024 didn’t start quite as well. Since then, retail sales have shrunk by 0.8 percent (worse than market forecasts of a 0.1 percent decline). U.S. retail sales are […]
Suite dreams: three areas for change for luxury hospitality in 2024
Luxury hospitality is booming once again. In the UK, luxury hotels are seeing a steep rise in room rates, with occupancy rising to 69% in 2023 compared to 62% the previous year as demand stays strong and travel increases. From free gifts provided by leading fashion brands to getting a seat at the chef’s table, […]
Unlock the power of the purple pound: why improving accessibility is a commercial decision
One in five people in the UK has an accessibility need or is living with a disability – that’s an audience of 14.1 million. What’s more, 52% of people say they prefer to spend money with businesses that are accessible to their friends and family – regardless of accessibility needs*. Is your brand meeting these […]
New Year, new you: 5 ways to successfully adopt the gym mentality for business
It’s that time of year when people and business are setting goals with the best of intentions. Whether it’s a fitness plan or the launch of a new product, the pattern is often the same – January’s ambition quickly dissipates and leaves a lingering sense of failure. Yet I’ve worked with enough gym brands to […]