It’s been over three months since Spain defeated England to claim their first ever FIFA Women’s World Cup title. Despite headlines focusing on the post-match controversy involving Luis Rubiales and Nike’s refusal to create replicas of Mary Earps’s shirt, the tournament was celebrated as a resounding success for women’s sport. Viewing and attendance figures broke […]
Although air travel is once again booming, the entire airport retail experience is in desperate need of a redesign. A Yonder survey of 2,000 UK adults recently found that over a third (36%) think that travelling through airports is more stressful now than it was two years ago. But as the anxiety starts to be […]
Lessons from a lifetime career of branding excellence David Martin has been leading businesses through brand evolution for more than four decades, and much of this experience has focused on mergers and acquisitions. At a time when the vast majority of mergers do not fulfil their potential, David shares his insight into what makes for […]
Loyalty schemes are everywhere. From the local coffee shop offering one free for every 10, to big chains like McDonald’s offering free food on a points basis, businesses sense an opportunity to boost sales. And the way they are marketed suggests businesses also believe loyalty schemes can help forge a more personal, long-term relationship with […]
Long-term financial services solutions for a pervasive financial problem With money talk at the top of the agenda, striking the right tone is paramount to the financial future of businesses – as well as their customers. With just over half of customers (52%) believing their financial provider hits the mark when communicating with them, […]
With countless organisations competing against one another to provide similar services, products and solutions, one strategic tool stands out as arguably the most important differentiating factor: diversity of thought. Diversity of thought in business is a catalyst for innovation, imagination, better decision-making, and market relevance. It fosters creativity, provides a competitive edge, and ensures organisations […]
From Meisel and Zara to Paris Fashion week and colour-changing clothes: why meaningful transformation trumps newness As an industry at the very forefront of the latest trends, being able to identify and tap ‘the next big thing’ is part of fashion’s fundamental construct. In the last month alone, fashion headlines have covered everything from colour-changing […]
According to Ofcom’s April 2023 research, social tariffs  are available to an estimated 4.3 million UK households but have currently only been taken up by 220,000. This situation has prompted commentators, policymakers, and regulators to call on telecommunications companies to proactively promote and enhance awareness about their social tariff offers to ensure that broadband […]
Customers are seeking trust, and clarity, and they’re not getting it. How can Financial Services speak the same language as their consumers?
Fuelled by copyright law, Barbie should thrive for years to come, but a single misstep could lead to substantial repercussions. What lessons can businesses learn about maximising the potential of intellectual property?