Volatility and opportunity: Britain’s electoral wake-up call
Britain’s local elections and Reform’s staggering success have exposed the volatility that political parties need to view as an opportunity rather than a threat.
From asset-first to people-first: Redefining what makes property valuable
The commercial property sector has long prioritised assets over people, but evolving tenant and user expectations demand a fresh approach. This article explores how focusing on human experience can unlock greater long-term value, align stakeholders and shape more resilient property strategies.
Breaking the mirror: How assumptions blind us to real customer needs
Most customer personas reflect brand assumptions—not reality. It’s time to go deeper. Discover how embracing human contradictions can transform your customer understanding and drive more meaningful brand connections.
Is the booming dupes market a wake-up call for luxury brands?
Counterfeits and copycat designs have always been prevalent in the luxury market, but a booming dupes trend is making it harder for luxury houses to justify sky-high prices. Coupled with a decrease in consumer spending power, could this be a tipping point? The counterfeits now coming to market bring a sophistication and quality not previously […]
Four ways to flip the script: A brand-led approach to M&A success
Most M&A efforts fail by focusing on logos over strategy. Discover four ways to reframe M&A brand strategy – prioritizing internal alignment, insight and long-term value.
The ultra-luxury playbook: Cracking the code of the world’s wealthiest travellers
Who is the new ultra-luxury traveller? Reports and trends pieces abound, and with them, confusion and contradiction. Just eighteen months ago, The New York Times was heralding the ubiquity of ‘quiet luxury’ and ‘stealth wealth’, in which ultra luxury status is coded and telegraphed almost invisibly. In 2025, we’re seeing feverish talk in the Financial […]
Understanding water consumer priorities: The growing complexity of public concerns
UK water consumers’ concerns are evolving– read how affordability, trust and infrastructure issues are becoming linked.
Retail automation: Balancing efficiency and experience
Automation is revolutionising retail, but how can brands strike the right balance between efficiency and experience? Explore the future of retail automation.
Reimagining the experiential to revolutionise beauty retail
Experiential beauty retail strategies are reshaping shopping. Brands must blend online and offline experiences to build authentic, multi-generational connections and deepen consumer loyalty.
5 ways to make consumer insights work for your brand
Discover how deep consumer insights can transform your brand strategy. Learn why understanding people’s values, concerns, and motivations is key to long-term success.