Digital exclusion: 4 ways to create digitally inclusive strategies
We’ve all been there: a digital train ticket that won’t scan or trying to navigate a ticket machine that just won’t seem to give you the option you need. Sometimes digital ‘solutions’ make our experiences with businesses harder. To keep up with the pace of continuous digital evolution, businesses are introducing all kinds of innovative […]
Can customers tell you how to run your business?
The business benefits of moving from customer centric to customer driven strategy Businesses talk a big game about customer needs, specifically the ways their particular products can meet those needs. We call this the ‘customer centric’ approach which puts the customer ‘at the heart of everything a business does’. While this seems like a great […]
Reorienting people and culture to support business recovery
The world’s companies are re-opening their doors to begin their recovery. But when health and safety are paramount concerns, the trepidation is palpable.
Reimagine your brand for enduring customer driven business success
Where do you see your business in 30 years? It’s 1993 and AOL is the most popular search engine. Fast forward thirty years and there’s a whole generation of Google users who’ve never even heard of it. Imagine the number of brands that have experienced the same over the course of three decades, winning big […]
The coronation: a right royal challenge is one that many businesses will recognise
Using Yonder Clockface, Rick Nye looks at what brands can learn from the royal challenge about appealing to audiences with different priorities, interests and values.
Magnetic workplaces – aligning the culture you have with the culture you need
Culture matters. Which means what, exactly? Culture is essentially “the way we do things around here”. It has a massive impact on your brand, business, employees, customers and everyone you interact with day-to-day.
Are tech brands blending together?
Ever noticed how many tech brands resemble one another? Here’s how to avoid ‘tech branding’…
Magnetic Forces: Push & pull factors for employee retention & talent attraction
How to attract and retain talent in a candidate-driven market Businesses are still facing acute talent acquisition and retention challenges. Understanding the changing push and pull factors for employee retention is more important than ever, so we sought insights from 2000 UK adults to find out what’s really driving decision making in today’s workforce and […]
Find out what makes your customers tick
International Women’s Day hangover: 3 lessons on how to get involved
Wednesday 8th March marked International Women’s Day. We saw waves of support for women across global brand campaigns which, of course, have been subject to scrutiny. With a Twitter bot trending for calling out seemingly supportive companies for their respective gender pay, it is clear that brands need to do more to respond to the […]