The secrets to co-running a consultancy with Michael Simmonds & Manfred Abraham

Our co-CEOs Michael Simmonds and Manfred Abraham sat down with Nick Synnott on the latest episode of Climb in Consulting, sharing their journey to co-running Yonder and the lessons they’ve learnt along the way. Have a listen…
Are subscription video on demand services a luxury we can live without?

With our latest cost of living crisis research revealing that almost a fifth of Netflix, Prime Video and Disney+ UK subscribers are considering cancelling, we ask; are SVOD services a luxury we can live without? The cost-of-living crisis is clearly starting to bite. We, among others, have published various analyses of the situation and its […]
Meet the experts who take data science beyond the buzzwords

Data science, machine learning and AI. What do those words mean to your business? We asked one of our data science experts to explain in simple terms and shed some light on why business really do need a deeper understanding of data.
An in-depth look at online gambling in the UK

Yonder carried out quarterly online surveys with 8,000 UK adults on behalf of the Gambling Commission, to understand online gambling behaviour in 2020.
Congratulations to our 2022 leadership award winners!

Following the successful launch of our leadership awards in 2021, we’re delighted to announce this year’s winners.
Why politics feels broken

When it comes to modern politics, why do so many people feel like something isn’t connecting?
From the Attention Economy to the Ownership Economy

We are moving from an ‘Attention Economy’ towards an ‘Ownership Economy’. What are the growth opportunities presented by Web3 social tokens and what is their impact on customer relationships?
The cost of living crisis: confidently navigating reputational risk

With increasing concern from your audiences about the cost of living, is your business ready to act effectively and sensitively?
UK health concerns for the food & drink industry: with challenge comes opportunity

It looks like the food and drink industry will soon be facing increased pressure to look after the nation’s health. Is your business prepared? Last year, the BBC reported that high consumption of sugar and salt leads to 64,000 deaths a year in England and costs the economy over £70 billion pounds. In the same […]
Will calories on menus starve your business?

What is the business impact of adding calories to menus? And how can you use customer insight to seek out the related business opportunities?