Brand tracking: becoming the voice of the customer
Brand tracking is neither new nor exciting and can sometimes even be a little pointless. It all depends on the way that you do it. If your tracking techniques are constantly evolving, then your business will keep evolving too. That’s because the way your customers think and feel about your products and services is constantly […]
Climate action: avoiding the zero-sum game
With COP26 an increasingly distant memory, businesses must tread more carefully in their responses to climate change to avoid the zero-sum game.
What’s data got to do with fuel poverty?
Millions will face fuel poverty unless the Government takes action to halt the rising cost of living. Respond appropriately using customer insights.
Three reasons to reconsider your rebrand
Your brand is your business. It’s not a logo or a colour palette. Which means the rebrand, as we’ve come to understand it, might not be the answer to the question you’re asking.
New product? Here’s how to get it right first time
Whether it’s sushi or socks or sustainable energy, it doesn’t matter what kind of product or service you want to launch, the message remains the same across the board. Now, more than ever, you cannot afford to get it wrong, and you really do need your customers to help you get it right before you launch.
Customer insight is your strategic companion for business growth
Stay curious. It’s an adage that carries more weight now than ever, thanks to COVID-19. The pandemic may feel like old news, but its continuing impact on businesses certainly isn’t. If there was ever a time to think differently, now would be it. Cue insight.
Web3 will change the future of personal identity
Web3 is the next iteration of the internet. So, what does this mean for the future of our public self-expression and our personal identity?
Embracing a continuous evolution
It’s a daunting prospect for most CEOs to navigate the complexities of change that have been both organic and accelerated over the past two years. But why? CEOs should see these challenges as opportunities, and embrace ‘continuous evolution’.
2021 in review: what can businesses learn about cutting through for the right reasons?
In a world where coronavirus dominates attention and businesses are so often being noticed for the wrong reasons, what can businesses learn about cutting through for the right reasons?
Extra-ordinary adventures of qual
Space: the final frontier. The year: 2367. We are on board the Starship Enterprise on its continuing mission to explore Strange new worlds and civilisations. What are we doing here?