Are tech brands blending together?
Ever noticed how many tech brands resemble one another? Here’s how to avoid ‘tech branding’…
Magnetic Forces: Push & pull factors for employee retention & talent attraction
How to attract and retain talent in a candidate-driven market Businesses are still facing acute talent acquisition and retention challenges. Understanding the changing push and pull factors for employee retention is more important than ever, so we sought insights from 2000 UK adults to find out what’s really driving decision making in today’s workforce and […]
Find out what makes your customers tick
International Women’s Day hangover: 3 lessons on how to get involved
Wednesday 8th March marked International Women’s Day. We saw waves of support for women across global brand campaigns which, of course, have been subject to scrutiny. With a Twitter bot trending for calling out seemingly supportive companies for their respective gender pay, it is clear that brands need to do more to respond to the […]
How to understand Everything Everywhere All at Once
Everything is continuously evolving all the time and the rate of change is getting faster. You are not just imagining this – in many respects it is a matter of fact. This is why the absurd whirlwind Everything Everywhere All At Once became a word-of-mouth hit and went on to win the Oscar for Best […]
The future of retail: 5 trends
Shopping on the high street is a strangely aging ordeal nowadays. It makes me long for the brands and retailers that nurtured my consumerism and gave me endless days out as a teenager. Yet with the continuous evolution brought on by the pandemic, turbulent international trading conditions and inflationary pressures, the high street no longer […]
Digital journeys: a means to what end?
A buyer’s journey isn’t just a digital journey. Here’s why you should opt for a customer first not a digital first approach.
Lean in to the Lipstick Effect as cost-of-living spikes
Ever heard of the ‘lipstick effect’? Selling small luxuries during an economic crisis is entirely possible, even probable!
3 insight-led ideas to navigate ‘giving’ during the cost-of-living crisis
Have you considered how the cost-of-living crisis is affecting charity donations? What can the charity sector do to improve giving and secure long-term resilience?
The Premier League tops the British Icon Index
The Premier League has topped the British Icon Index for the third time, outperforming other leading British organisations and brands in making people around the world feel positively about the United Kingdom. The British Icon Index is an analysis of 14 key British institutions, industries, and brands, looking at how the public across 11 different […]