Perceptions and behaviours of households eligible for broadband social tariffs
According to Ofcom’s April 2023 research, social tariffs [1] are available to an estimated 4.3 million UK households but have currently only been taken up by 220,000. This situation has prompted commentators, policymakers, and regulators to call on telecommunications companies to proactively promote and enhance awareness about their social tariff offers to ensure that broadband […]
Money talk: are financial services getting it right?
Customers are seeking trust, and clarity, and they’re not getting it. How can Financial Services speak the same language as their consumers?
Crafting the future of Barbie: maximising intellectual property’s potential
Fuelled by copyright law, Barbie should thrive for years to come, but a single misstep could lead to substantial repercussions. What lessons can businesses learn about maximising the potential of intellectual property?
A powerful way to bring the outside in: government and corporate affairs in 2024
You may be surprised at the growth opportunities Corporate Affairs can unlock With increased scrutiny, rising expectations, changing societal norms, and growing politicisation of business, the role of corporate affairs has become ever more crucial and multifaceted. Your corporate affairs team can be central to your organisation’s ability to evolve, identify business opportunities, accelerate business […]
Digital exclusion: 4 ways to create digitally inclusive strategies
We’ve all been there: a digital train ticket that won’t scan or trying to navigate a ticket machine that just won’t seem to give you the option you need. Sometimes digital ‘solutions’ make our experiences with businesses harder. To keep up with the pace of continuous digital evolution, businesses are introducing all kinds of innovative […]
Can customers tell you how to run your business?
The business benefits of moving from customer centric to customer driven strategy Businesses talk a big game about customer needs, specifically the ways their particular products can meet those needs. We call this the ‘customer centric’ approach which puts the customer ‘at the heart of everything a business does’. While this seems like a great […]
Reorienting people and culture to support business recovery
The world’s companies are re-opening their doors to begin their recovery. But when health and safety are paramount concerns, the trepidation is palpable.
Reimagine your brand for enduring customer driven business success
Where do you see your business in 30 years? It’s 1993 and AOL is the most popular search engine. Fast forward thirty years and there’s a whole generation of Google users who’ve never even heard of it. Imagine the number of brands that have experienced the same over the course of three decades, winning big […]
The coronation: a right royal challenge is one that many businesses will recognise
Using Yonder Clockface, Rick Nye looks at what brands can learn from the royal challenge about appealing to audiences with different priorities, interests and values.
Magnetic workplaces – aligning the culture you have with the culture you need
Culture matters. Which means what, exactly? Culture is essentially “the way we do things around here”. It has a massive impact on your brand, business, employees, customers and everyone you interact with day-to-day.