Are the days of data-led, customer-centric thinking over?
Why imaginative customer-driven thinking boosts strategic innovation and business growth. It’s a given that truly understanding your customers is the key to success. But in today’s dynamic global consumer landscape, where customer-centric thinking is showing its shortcomings, brands must move beyond traditional data-led approaches if they want to tap real opportunities. There is an alternative. […]
A hidden gem reveals itself
Chinabank
Merging two titans
SCB Julius Baer
Cost of living: meaningful customer communication takes more than money talk
Long-term financial services solutions for a pervasive financial problem With money talk at the top of the agenda, striking the right tone is paramount to the financial future of businesses – as well as their customers. With just over half of customers (52%) believing their financial provider hits the mark when communicating with them, […]
Money talk: are financial services getting it right?
Customers are seeking trust, and clarity, and they’re not getting it. How can Financial Services speak the same language as their consumers?
How do you unlock the power of bullion?
SGPMX