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Beyond Wimbledon: The untapped potential of women’s tennis
Tennis attracts the largest number of women’s sports fans in the UK, and while big events like Wimbledon pull big viewer numbers, these numbers fall off throughout the year. This means the greatest opportunity for both men’s and women’s tennis is not to encourage more fans to engage with the game, but to encourage them to do so on a sustained basis.
People and profit? How brand allyship feeds future growth
For stagnant businesses struggling to find growth opportunities, our question is this: are you squeezing customers or supporting them? When everything is so uncertain, customers want the brands they support to reciprocate, an ally in the face of challenge, to feel like brands are ‘in this’ with them.
The Kidult Revolution: How brands can leverage nostalgic play for strategic advantage
From LEGO sets and Jellycats to Nintendo Switches and slime, every day seems to bring a new kidult trend exploding across the internet. These new trends are coming from adults, not kids, who are driving popularity and demand. What are the implications of the kidult trend for brands?
