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Our work
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How marketers can solve the confidence crisis
Marketers can solve the confidence crisis by shifting focus from products to people. Instead of looking inward, brands should align with customer values, show up consistently as allies, and lead with purpose. This instills belief, breaks cycles of pessimism and builds lasting growth.
Women’s golf is a driving force behind the sport’s much-needed cultural refresh
Women’s golf is growing fast, with participation tripling in the past 5 years. New formats, inclusive clubs and female-led initiatives are driving cultural change and expanding the sport’s audience.
Rethinking customer journeys in a non-linear world
Customer journeys aren’t linear anymore. Learn how behaviour is shaped by social, emotional and digital cues, and what brands should do next.