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Our work
Our views
Experimentation – Harness uncertainty and fuel discovery
In today’s volatile environment, static strategy falls short. Learn how business experimentation transforms uncertainty into opportunity and drives confident decisions.
From vision to guest experience: Creating a new era of luxury and ultra-luxury hotels
The world of luxury and ultra-luxury is changing. While this space has historically weathered economic uncertainty better than most sectors, brands are still feeling pressure
Volatility and opportunity: Britain’s electoral wake-up call
Britain’s local elections and Reform’s staggering success have exposed the volatility that political parties need to view as an opportunity rather than a threat.
