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Is the booming dupes market a wake-up call for luxury brands?

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Four ways to flip the script: A brand-led approach to M&A success

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Breaking the mirror: How assumptions blind us to real customer needs

Most customer personas reflect brand assumptions—not reality. It’s time to go deeper. Discover how embracing human contradictions can transform your customer understanding and drive more meaningful brand connections.

Breaking the mirror: How assumptions blind us to real customer needs

Most customer personas reflect brand assumptions—not reality. It’s time to go deeper. Discover how embracing human contradictions can transform your …

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Is the booming dupes market a wake-up call for luxury brands?

Counterfeits and copycat designs have always been prevalent in the luxury market, but a booming dupes trend is making it …

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Four ways to flip the script: A brand-led approach to M&A success

Most M&A efforts fail by focusing on logos over strategy. Discover four ways to reframe M&A brand strategy – prioritizing …

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The ultra-luxury playbook: Cracking the code of the world’s wealthiest travellers

Who is the new ultra-luxury traveller? Reports and trends pieces abound, and with them, confusion and contradiction. Just eighteen months …

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Understanding water consumer priorities: The growing complexity of public concerns

UK water consumers’ concerns are evolving– read how affordability, trust and infrastructure issues are becoming linked.

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Retail automation: Balancing efficiency and experience

Automation is revolutionising retail, but how can brands strike the right balance between efficiency and experience? Explore the future of …

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Reimagining the experiential to revolutionise beauty retail

Experiential beauty retail strategies are reshaping shopping. Brands must blend online and offline experiences to build authentic, multi-generational connections and …