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Is the booming dupes market a wake-up call for luxury brands?
Counterfeits and copycat designs have always been prevalent in the luxury market, but a booming dupes trend is making it harder for luxury houses to
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New Year, new you: 5 ways to successfully adopt the gym mentality for business
It’s that time of year when people and business are setting goals with the best of intentions. Whether it’s a …
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Goalpost revolution: unveiling transformations post-FIFA Women’s World Cup
It’s been over three months since Spain defeated England to claim their first ever FIFA Women’s World Cup title. Despite …
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Come buy with me: how retailers can help transform the airport experience
Although air travel is once again booming, the entire airport retail experience is in desperate need of a redesign. A …
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Three steps to create lasting advantage through a business merger
Lessons from a lifetime career of branding excellence David Martin has been leading businesses through brand evolution for more than …
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Whose loyalty is it anyway?
Loyalty schemes are everywhere. From the local coffee shop offering one free for every 10, to big chains like McDonald’s …
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Beauty’s value in building communities and in-store experiences
When it comes to what drives us to shop, we humans have always behaved in very similar ways. This usually …
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Cost of living: meaningful customer communication takes more than money talk
Long-term financial services solutions for a pervasive financial problem With money talk at the top of the agenda, striking the …
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Diversity of thought: why your business should consider the 10,000 Black Interns programme
With countless organisations competing against one another to provide similar services, products and solutions, one strategic tool stands out as …
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Money talk: are financial services getting it right?
Customers are seeking trust, and clarity, and they’re not getting it. How can Financial Services speak the same language as …
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