For stagnant businesses struggling to find growth opportunities, our question is this: are you squeezing customers or supporting them? When everything is so uncertain, customers want the brands they support to reciprocate, an ally in the face of challenge, to feel like brands are ‘in this’ with them.
Loyalty is evolving fast. From co-creation to continuous engagement, explore five key shifts redefining how brands build lasting customer relationships.
In today’s volatile environment, static strategy falls short. Learn how business experimentation transforms uncertainty into opportunity and drives confident decisions.
The world of luxury and ultra-luxury is changing. While this space has historically weathered economic uncertainty better than most sectors, …
Britain’s local elections and Reform’s staggering success have exposed the volatility that political parties need to view as an opportunity …
The commercial property sector has long prioritised assets over people, but evolving tenant and user expectations demand a fresh approach. …
Most customer personas reflect brand assumptions—not reality. It’s time to go deeper. Discover how embracing human contradictions can transform your …
Counterfeits and copycat designs have always been prevalent in the luxury market, but a booming dupes trend is making it …
Most M&A efforts fail by focusing on logos over strategy. Discover four ways to reframe M&A brand strategy – prioritizing …
Who is the new ultra-luxury traveller? Reports and trends pieces abound, and with them, confusion and contradiction. Just eighteen months …
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