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People and profit? How brand allyship feeds future growth
For stagnant businesses struggling to find growth opportunities, our question is this: are you squeezing customers or supporting them? When everything is so uncertain, customers want the brands they support to reciprocate, an ally in the face of challenge, to feel like brands are ‘in this’ with them.
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The five paradigm shifts in loyalty
Loyalty is evolving fast. From co-creation to continuous engagement, explore five key shifts redefining how brands build lasting customer relationships.
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Experimentation – Harness uncertainty and fuel discovery
In today’s volatile environment, static strategy falls short. Learn how business experimentation transforms uncertainty into opportunity and drives confident decisions.
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From vision to guest experience: Creating a new era of luxury and ultra-luxury hotels
The world of luxury and ultra-luxury is changing. While this space has historically weathered economic uncertainty better than most sectors, …
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Volatility and opportunity: Britain’s electoral wake-up call
Britain’s local elections and Reform’s staggering success have exposed the volatility that political parties need to view as an opportunity …
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From asset-first to people-first: Redefining what makes property valuable
The commercial property sector has long prioritised assets over people, but evolving tenant and user expectations demand a fresh approach. …
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Breaking the mirror: How assumptions blind us to real customer needs
Most customer personas reflect brand assumptions—not reality. It’s time to go deeper. Discover how embracing human contradictions can transform your …
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Is the booming dupes market a wake-up call for luxury brands?
Counterfeits and copycat designs have always been prevalent in the luxury market, but a booming dupes trend is making it …
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Four ways to flip the script: A brand-led approach to M&A success
Most M&A efforts fail by focusing on logos over strategy. Discover four ways to reframe M&A brand strategy – prioritizing …
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The ultra-luxury playbook: Cracking the code of the world’s wealthiest travellers
Who is the new ultra-luxury traveller? Reports and trends pieces abound, and with them, confusion and contradiction. Just eighteen months …
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