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Develop better brands through the right insight
The most successful brands don’t shoot strategy ‘straight from the hip’ – they build their customer focus on strong insight. By understanding the role their
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Planning for Pride Month? Focus on LGBTQ+ consumers, not industry approval
Pride Month is always a topic for debate when brands are setting out their yearly marketing strategy. It’s a campaign …
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Why highlighting the artistic side of luxury fashion is the key to better shopping experiences
In November and December, U.S. retail industry sales rose 3.8 percent compared to the year before. Economists seemed surprised by retail results …
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Suite dreams: three areas for change for luxury hospitality in 2024
Luxury hospitality is booming once again. In the UK, luxury hotels are seeing a steep rise in room rates, with …
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Unlock the power of the purple pound: why improving accessibility is a commercial decision
One in five people in the UK has an accessibility need or is living with a disability – that’s an …
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New Year, new you: 5 ways to successfully adopt the gym mentality for business
It’s that time of year when people and business are setting goals with the best of intentions. Whether it’s a …
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Goalpost revolution: unveiling transformations post-FIFA Women’s World Cup
It’s been over three months since Spain defeated England to claim their first ever FIFA Women’s World Cup title. Despite …
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Come buy with me: how retailers can help transform the airport experience
Although air travel is once again booming, the entire airport retail experience is in desperate need of a redesign. A …
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Three steps to create lasting advantage through a business merger
Lessons from a lifetime career of branding excellence David Martin has been leading businesses through brand evolution for more than …
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Whose loyalty is it anyway?
Loyalty schemes are everywhere. From the local coffee shop offering one free for every 10, to big chains like McDonald’s …
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