Get in touch for more information
Given the continuous evolution we’ve seen in the past three years alone, and given that these changes have not been sector-specific, it’s a safe bet to assume that the customer landscape will look completely different in another three years or less. Future proofing your business therefore comes with continuous evolution in response to customer data.
Using sophisticated models like Yonder Clockface, you can maximise the benefits of your customer data, and navigate the many nuances and intersections of vulnerability where data doesn’t yet exist. Yonder Clockface delivers new levels of insight by interpreting complex and multi-faceted data, and translating it into deeper customer understanding – specifically the changing data around vulnerability and its many intersections. This gives us the ability to identify and not just speak to, but connect with, seldom-heard communities. Empowered with this data, we can design, tailor and test communications to ensure you strike the right tone via the most appropriate channel.
The power of communication cannot be overstated as it ensures that all customers remain engaged, fully informed and also feel able to reach out in their time of need. What’s more, while communication is often conducted on an opt-in basis, businesses don’t need to rely on this since internal data can be used to shape a vulnerability strategy.
Confidently predict how audiences will respond to your business initiatives.
