Yonder hires strategic U.S. lead to further boost long-term client growth stateside

Yonder, the leading consultancy that blends insight, strategy and imagination to unlock unrealised opportunities for its clients, today announced the appointment of Katie Hankinson as its first stateside lead. Hankinson will be responsible for further expanding Yonder’s reach in the U.S., building on the consultancy’s current offerings and continuing to connect business, brand and experience for long-term sustainable growth. 

The new hire comes on the back of Yonder’s recent success related to expanding into new markets, including APAC. In 2023, Yonder established its Singapore operation to strengthen their Asia offering, building on their existing outpost in Hong Kong. Their US expansion further demonstrates Yonder’s commitment to supporting clients on a global scale, across regions and sectors.

“Welcoming Katie to our U.S. team is a great step forward for Yonder, further cementing our commitment to growth,” said Manfred Abraham, International President of Yonder. “Her ability to connect the dots and look at problems systematically will provide our clients with a fresh perspective. Her skillset, combined with Yonder’s unique customer insights and future-casting tools, clients should be excited about what the future holds.” 

Hankinson has a long track record of success in brand strategy and shaping new offerings, with her former roles at Proximity London, BBDO New York, VaynerMedia and, most recently, The Sasha Group. In her new role at Yonder, she will report directly to Manfred Abraham. 

“This new opportunity with Yonder allows me to work with the best and brightest in business, and brand strategy, customer understanding, culture dynamics, and employee and customer experience,” said Hankinson. “Today’s problems need better questions, imaginative thinking and a really clear sense of how to put strategy into action, and the team at Yonder has all that – I can’t wait to dig in with clients to crack open perspectives and identify paths to growth, along with this fabulous team.”

Hankinson is passionate about the power of connection between people, systems and ideas. She has shaped brand strategies, led integrated campaigns, and built teams for top brands spanning finance, tech, travel, healthcare, beauty, energy and web3. 

About Yonder

Yonder Consulting is a new type of consultancy that offers a unique blend of insight, strategy and imagination to unlock unrealised opportunity and deliver measurable business impact. Their closely integrated team brings together award-winning research and consultancy, brand-led business strategy, insight-led innovation and state-of-the-art data science and data capture. This powerful combination of expertise delivers the momentum businesses need to succeed in today’s world, and the future. Their imaginative way of working, entrepreneurial spirit and strong partnerships enable companies across industries and geographies to respond to changing market dynamics, as they happen.

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