Insight & Intelligence
A market research agency built for decisions
At Yonder we provide complete decision intelligence, giving clients the absolute conviction they need for lasting strategic advantage. As a market research agency and consultancy, we support our clients end-to-end throughout the decision-making process. We combine high-quality data services, elite data science and powerful insight, using AI and cutting-edge technology to enhance and empower our team, giving clients the ultimate human advantage.
We provide consultative market research services and data services to support our clients across private, public and third sectors. Our specialist Data Solutions team also provides high quality data collection services for partners in the UK and globally.
What we do
Consultative services
Social research and public sector insight
Supporting government, charities and public sector bodies to understand public opinion, evaluate services and shape policy.
- Monitoring shifts in attitudes, behaviours and culture over time
- Assessing impact of communications and campaigns
- Informing strategy and policy with robust, representative evidence
Public affairs and corporate reputation
Helping organisations understand and navigate reputational risk, policy change, stakeholder expectations and the political landscape.
- Examining and advising on corporate reputation
- Informing corporate communications and public affairs strategy
- Analysing political opinion, voter behaviours and campaign messaging
Customer research and consumer insight
Driving commercial success by connecting brands with their audiences, developing compelling propositions, and optimising the entire customer experience from acquisition to loyalty.
- Defining brand strategy and optimising marketing campaigns
- Developing and testing new products, from concept to go-to-market strategy
- Mapping and improving the end-to-end customer journey and experience
- Identifying new growth opportunities through market and audience analysis
Data services
Data science and analytics
Combining skilled data analysts with a strong commercial focus and the latest advanced analytical methods, we deliver creative, data-led solutions that help our clients make better decisions and achieve their ambitions.
- Predictive modelling
- Segmentation
- Marketing effectiveness
- Pricing experiments and optimisation
- Scenarios and risk analysis
- Behavioural analytics and choice modelling experiments
Online surveys and data collection services
Delivering precision quality data for effective decision-making, by combining our highly experienced team with cutting-edge technology.
- Online surveys and data collection
- Qualitative fieldwork
- Omnibus survey services
- MP Panel surveys
- International fieldwork
- Telephone surveying for specialist audiences
- Dashboards and data visualisation
- AI solutions
How we do it
Our research methods span brand tracking, audience segmentation, campaign and message testing, behavioural science, parliamentary research and cultural analysis.
A B2B market research company like no other
Most market research companies sell one thing well.
We run consultative research, data science, strategic analysis and large-scale data collection under one roof, which means the people who design the study also read the data and draw the conclusions.
Latest views on the issues facing our clients
Social value
We take seriously the benefit our decisions and our work create for society and the economy.
Speak to our experts
Tell us the decision you’re facing and we’ll tell you how we’d approach it.