How do we increase the value of our assets?

At a glance

Landsec, one of the UK’s biggest property groups, asked us to partner with them to define a new strategy and brand identity for their highest performing retail outlet, Gunwharf Quays. The goal was to discover a solution that helped Gunwharf Quays widen its catchment and increase sales density – transforming it from an outlet mall, into a must visit destination.

After launch, Gunwharf Quays enjoyed a record-breaking summer trading period and sales have been up overall year-on-year.

The full story

Shoppers have never been so demanding. Heavy high-street discounting means more and more customers are expecting good value, without having to sacrifice on an engaging shopping experience.

With this as our focus, we developed a brand strategy that put emphasis on the multi-faceted identity of Gunwharf Quays, and defined an internal culture focused on great hospitality with a commercial flair. 

This internal work was supported with a new high-end visual identity, inspired by the centre’s surroundings. Post launch, Gunwharf Quays saw a 10% increase in visitors from London and a consistent increase in sales.

Instagram social posts for GWQ

With the project so successful, Landsec asked us to partner with them on rebranding three more properties within their outlet retail portfolio: Clarks Village, Braintree Village and Junction 32.


Increase in visitors from London to Gunwharf Quays post rebrand


Increase in catchment for Braintree Village post rebrand

Gunwharf Quays had a record-breaking summer trading period and sales have been up overall year-on-year.

“The team worked with us in partnership to ensure the results delivered against our challenging brief. Their creativity, ability to analyse research and understanding of the marketplace was exemplary, and their stakeholder and project management skills delivered extraordinary results.”

Yvonne Clay, Deputy General Manager, Gunwharf Quays





What we did

Customer understanding
Brand research