International Women’s Day hangover: 3 lessons on how to get involved
Wednesday 8th March marked International Women’s Day. We saw waves of support for women across global brand campaigns which, of course, have been subject to scrutiny. With a Twitter bot trending for calling out seemingly supportive companies for their respective gender pay, it is clear that brands need to do more to respond to the […]
How to understand Everything Everywhere All at Once
Everything is continuously evolving all the time and the rate of change is getting faster. You are not just imagining this – in many respects it is a matter of fact. This is why the absurd whirlwind Everything Everywhere All At Once became a word-of-mouth hit and went on to win the Oscar for Best […]
The future of retail: 5 trends
Shopping on the high street is a strangely aging ordeal nowadays. It makes me long for the brands and retailers that nurtured my consumerism and gave me endless days out as a teenager. Yet with the continuous evolution brought on by the pandemic, turbulent international trading conditions and inflationary pressures, the high street no longer […]
Digital journeys: a means to what end?
A buyer’s journey isn’t just a digital journey. Here’s why you should opt for a customer first not a digital first approach.
Lean in to the Lipstick Effect as cost-of-living spikes
Ever heard of the ‘lipstick effect’? Selling small luxuries during an economic crisis is entirely possible, even probable!
3 insight-led ideas to navigate ‘giving’ during the cost-of-living crisis
Have you considered how the cost-of-living crisis is affecting charity donations? What can the charity sector do to improve giving and secure long-term resilience?
The Premier League tops the British Icon Index
The Premier League has topped the British Icon Index for the third time, outperforming other leading British organisations and brands in making people around the world feel positively about the United Kingdom. The British Icon Index is an analysis of 14 key British institutions, industries, and brands, looking at how the public across 11 different […]
Rishi Sunak’s strategic problem
Rishi Sunak has inherited an unrecognisable Conservative Party. Voters and MPs are made up of more people with different values and outlooks than ever before. So, how has the Conservative Party changed, and what should Sunak’s next steps be to retain the coalition he has inherited?
Are ESG credentials really people’s priority when investing their money?
A good return is still the top priority for investors at present, but ethical investing is likely to become more prevalent. Are businesses ready for this?
The Rainbow Gap: The differences between how brands & consumers perceive LGBTQ+ issues
51% of LGBTQ+ individuals think rainbow products are not authentic, so we asked LGBTQ+ audiences what they want to see from brands.