Come buy with me: how retailers can help transform the airport experience

Although air travel is once again booming, the entire airport retail experience is in desperate need of a redesign. A Yonder survey of 2,000 UK adults recently found that over a third (36%) think that travelling through airports is more stressful now than it was two years ago. But as the anxiety starts to be […]

Three steps to create lasting advantage through a business merger

Lessons from a lifetime career of branding excellence  David Martin has been leading businesses through brand evolution for more than four decades, and much of this experience has focused on mergers and acquisitions. At a time when the vast majority of mergers do not fulfil their potential, David shares his insight into what makes for […]

Whose loyalty is it anyway? 

Loyalty schemes are everywhere. From the local coffee shop offering one free for every 10, to big chains like McDonald’s offering free food on a points basis, businesses sense an opportunity to boost sales. And the way they are marketed suggests businesses also believe loyalty schemes can help forge a more personal, long-term relationship with […]

Beauty’s value in building communities and in-store experiences

When it comes to what drives us to shop, we humans have always behaved in very similar ways. This usually follows the lines from some well-trodden psychological frameworks involving security, sustenance, sex, and status. As consumers, we are arguably still driven by these factors, but there are also new drivers emerging that are increasingly relevant […]

Cost of living: meaningful customer communication takes more than money talk 

Long-term financial services solutions for a pervasive financial problem   With money talk at the top of the agenda, striking the right tone is paramount to the financial future of businesses – as well as their customers. With just over half of customers (52%) believing their financial provider hits the mark when communicating with them, […]

Diversity of thought: why your business should consider the 10,000 Black Interns programme

With countless organisations competing against one another to provide similar services, products and solutions, one strategic tool stands out as arguably the most important differentiating factor: diversity of thought. Diversity of thought in business is a catalyst for innovation, imagination, better decision-making, and market relevance. It fosters creativity, provides a competitive edge, and ensures organisations […]

Perceptions and behaviours of households eligible for broadband social tariffs

According to Ofcom’s April 2023 research, social tariffs [1] are available to an estimated 4.3 million UK households but have currently only been taken up by 220,000. This situation has prompted commentators, policymakers, and regulators to call on telecommunications companies to proactively promote and enhance awareness about their social tariff offers to ensure that broadband […]

Money talk: are financial services getting it right?  

Customers are seeking trust, and clarity, and they’re not getting it. How can Financial Services speak the same language as their consumers?

Crafting the future of Barbie: maximising intellectual property’s potential

Fuelled by copyright law, Barbie should thrive for years to come, but a single misstep could lead to substantial repercussions. What lessons can businesses learn about maximising the potential of intellectual property?

A powerful way to bring the outside in: government and corporate affairs in 2024

You may be surprised at the growth opportunities Corporate Affairs can unlock With increased scrutiny, rising expectations, changing societal norms, and growing politicisation of business, the role of corporate affairs has become ever more crucial and multifaceted. Your corporate affairs team can be central to your organisation’s ability to evolve, identify business opportunities, accelerate business […]