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The Kidult Revolution: How brands can leverage nostalgic play for strategic advantage
From LEGO sets and Jellycats to Nintendo Switches and slime, every day seems to bring a new kidult trend exploding across the internet. These new trends are coming from adults, not kids, who are driving popularity and demand. What are the implications of the kidult trend for brands?
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Why Greggs is beating Pret in the battle of the lunch break
There’s an old saying in London – you’re never more than 6ft from a rat and 50m from a Pret …
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Planning for Pride Month? Focus on LGBTQ+ consumers, not industry approval
Pride Month is always a topic for debate when brands are setting out their yearly marketing strategy. It’s a campaign …
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Why highlighting the artistic side of luxury fashion is the key to better shopping experiences
In November and December, U.S. retail industry sales rose 3.8 percent compared to the year before. Economists seemed surprised by retail results …
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Suite dreams: three areas for change for luxury hospitality in 2024
Luxury hospitality is booming once again. In the UK, luxury hotels are seeing a steep rise in room rates, with …
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Unlock the power of the purple pound: why improving accessibility is a commercial decision
One in five people in the UK has an accessibility need or is living with a disability – that’s an …
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New Year, new you: 5 ways to successfully adopt the gym mentality for business
It’s that time of year when people and business are setting goals with the best of intentions. Whether it’s a …
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Goalpost revolution: unveiling transformations post-FIFA Women’s World Cup
It’s been over three months since Spain defeated England to claim their first ever FIFA Women’s World Cup title. Despite …
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Come buy with me: how retailers can help transform the airport experience
Although air travel is once again booming, the entire airport retail experience is in desperate need of a redesign. A …
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Three steps to create lasting advantage through a business merger
Lessons from a lifetime career of branding excellence David Martin has been leading businesses through brand evolution for more than …
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