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Yonder Seat Projection Model explained
If the 2024 General Election campaign is remembered at all, it will be as much for the sheer variety of voting intention estimates and the seat projections they have spawned as for any policy announcements or political gaffes.
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The future of retail: 5 trends
Shopping on the high street is a strangely aging ordeal nowadays. It makes me long for the brands and retailers …
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News
Yonder acquires Chapter and Verse and opens in Singapore
Due to increasing client demand and rapid growth, London headquartered consultancy Yonder is expanding further into Southeast Asia, with the …
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Digital journeys: a means to what end?
A buyer’s journey isn’t just a digital journey. Here’s why you should opt for a customer first not a digital …
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Lean in to the Lipstick Effect as cost-of-living spikes
Ever heard of the ‘lipstick effect’? Selling small luxuries during an economic crisis is entirely possible, even probable!
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3 insight-led ideas to navigate ‘giving’ during the cost-of-living crisis
Have you considered how the cost-of-living crisis is affecting charity donations? What can the charity sector do to improve giving …
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News | Views
The Premier League tops the British Icon Index
The Premier League has topped the British Icon Index for the third time, outperforming other leading British organisations and brands …
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Views
Rishi Sunak’s strategic problem
Rishi Sunak has inherited an unrecognisable Conservative Party. Voters and MPs are made up of more people with different values …
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News
Introducing our Charity of the Year: The Little Things UK
We’re proud to be supporting The Little Things UK as our Charity of the Year. They’re on an important mission to …
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Views
Are ESG credentials really people’s priority when investing their money?
A good return is still the top priority for investors at present, but ethical investing is likely to become more …
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