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Responding to a crisis: how to reach, engage and support vulnerable audiences
A stark rise in the number of vulnerable customers has seen the Financial Conduct Authority (FCA) issue guidance for businesses to act fairly in support
News
Yonder COVID-19 tracker, December 2020
The latest Yonder polling finds approval of the UK Government’s response to COVID-19 has reached its lowest point in 2020.
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Views
Corporate reputation and the post-pandemic recovery
With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations …
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Views
Senior stakeholders impressed by supermarkets’ ability to deliver on their promises in 2020
As we shift from the UK’s second lockdown toward the tiered reality of the coming months, we explore the impact …
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News
Vaccine in sight, Coronavirus continues to grip Britain’s attention
The beginning of November 2020 saw the US presidential election overtake coronavirus as the most noticed news story. But, since …
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News
Parliamentary Concern Tracker
In September and October 2020 Yonder surveyed 99 MPs in the latest wave of Yonder’s parliamentary research.
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Views
With Black Friday cancelled, what can retailers do to help save their Christmas?
Manfred Abraham, Co-CEO of Yonder, offers his thoughts on Lockdown 2.0 and the threat to life of the British High …
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News
Could Election Day overtake Coronavirus in the race for public attention?
Public attention in the UK has been focused on the Coronavirus pandemic more or less consistently since February. But as …
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News
Yonder: New launch reimagines consultancy model
Today marks the launch of Yonder – a new consultancy combining research, strategy, imagination and activation to respond to the …
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News
Netflix but don’t chill: the businesses working hardest to meet customer needs during COVID-19
The Yonder Opportunity Index has ranked seventy of the biggest businesses in the UK according to their ability to meet …
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