Views
Three reasons to reconsider your rebrand
Your brand is your business. It’s not a logo or a colour palette. Which means the rebrand, as we’ve come to understand it, might not be the answer to the question you’re asking.
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News | Views
2020 in review: coronavirus dominates attention like no other event
In our end-of-year roundup, we take a look at the biggest news stories of 2020. It comes as no surprise …
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Research
Yonder COVID-19 tracker, December 2020
The latest Yonder polling finds approval of the UK Government’s response to COVID-19 has reached its lowest point in 2020.
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Research | Views
Corporate reputation and the post-pandemic recovery
With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations …
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Research
Senior stakeholders impressed by supermarkets’ ability to deliver on their promises in 2020
As we shift from the UK’s second lockdown toward the tiered reality of the coming months, we explore the impact …
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Research
Vaccine in sight, Coronavirus continues to grip Britain’s attention
The beginning of November 2020 saw the US presidential election overtake coronavirus as the most noticed news story. But, since …
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Research
Parliamentary Concern Tracker
In September and October 2020 Yonder surveyed 99 MPs in the latest wave of Yonder’s parliamentary research.
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Views
With Black Friday cancelled, what can retailers do to help save their Christmas?
Manfred Abraham, Co-CEO of Yonder, offers his thoughts on Lockdown 2.0 and the threat to life of the British High …
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News
Could Election Day overtake Coronavirus in the race for public attention?
Public attention in the UK has been focused on the Coronavirus pandemic more or less consistently since February. But as …
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News
Yonder: New launch reimagines consultancy model
Today marks the launch of Yonder – a new consultancy combining research, strategy, imagination and activation to respond to the …
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News
Netflix but don’t chill: the businesses working hardest to meet customer needs during COVID-19
The Yonder Opportunity Index has ranked seventy of the biggest businesses in the UK according to their ability to meet …