Omnibus surveys
Need fast answers from a UK nationally-representative audience, without the cost of a full research project? Our omnibus survey service gives you a flexible, efficient way to ask targeted questions and get reliable results quickly, for as little as £245.
Whether you need to test messaging, track opinion, explore consumer behaviour or answer a specific business question, our omnibus research helps you move fast with confidence. We manage the full process, from questionnaire design through to analysis, so you get clear insight without unnecessary complexity.
What is an omnibus survey?
An omnibus survey is a shared research study where multiple organisations place questions into the same questionnaire. This allows you to access high-quality data from a defined audience without paying for a full bespoke survey on your own.
For brands and organisations that need answers quickly, an omnibus approach offers a smart balance of speed, rigour and value. You ask only the questions you need, while benefiting from a broader study already in field.
Our omnibus surveys are designed to help clients:
- Gather reliable answers quickly
- Reach UK-representative or targeted audiences
- Test ideas before making bigger decisions
- Reduce research costs compared with bespoke fieldwork
- Generate evidence for strategy, PR, marketing and innovation
Our omnibus and survey services
Online and PR Express Omnibus
Our Online and PR Express omnibus surveys are designed for fast, reliable access to nationally representative GB audiences. They are ideal for PR, communications, campaign testing and quick-turn strategic questions where timing matters.
- Nationally representative online sample of 1,000 or 2,000 GB adults aged 18+
- Midweek, weekend and early bird fieldwork options
- Data tables included, with executive summary reporting available
International Omnibus
Our international omnibus surveys help you explore attitudes to brands, products, services and cultural issues across more than 90 countries. This is a flexible solution for organisations looking for fast, affordable, multi-market research.
- Representative population samples or bespoke sub-samples in 90+ markets
- Online, CATI and face-to-face methodologies available
- Typical turnaround between 5 and 14 days
SME Business Survey
Our business omnibus surveys give you access to the views of SME owners and directors across the UK. This is well suited to organisations looking to understand business confidence, operational challenges, growth plans or sector-specific issues.
- Online interviews with 500 business owners and directors in SMEs
- Coverage across a range of sectors
- Start anytime with a typical 7-day turnaround
MP Panel
Our panel of MPs helps you understand parliamentary opinion on the issues that matter to your organisation. It is a practical way to test views on legislation, campaigns, policy questions and stakeholder reputation.
- 100 interviews with MPs
- Representative of the party political composition of the House
- Runs every two months
Target Groups Survey
When you need answers from a specific or harder-to-reach audience, our target group omnibus solutions help you focus your research where it matters most. This is ideal for exploring the views of audiences that are not always easy to access through standard omnibus studies.
- Parents and young children
- High earners
- Healthcare professionals
- Students and over 65s
- Early adopters of technology and thought leaders
Children's Survey
Our children’s omnibus provides access to the views, behaviours and attitudes of children aged 8 to 15. It is ideal for organisations working in education, media, family brands or youth-focused services.
- Nationally representative online sample of 1,000 children aged 8 to 15
- Age and gender minimums guaranteed
- Turnaround from 7 days
Republic of Ireland Survey
Our Republic of Ireland omnibus helps clients understand public opinion and consumer attitudes in the Irish market quickly and cost-effectively. It’s a useful option for brands and organisations needing reliable local insight.
- Nationally representative sample of 1,000 Irish adults aged 18+
- Runs fortnightly
- Data tables included
Scotland Survey
Our Scotland omnibus is designed for organisations that need fast, representative insight from Scottish adults. It is well suited to public affairs, communications, concept testing and regional strategy work.
- Nationally representative online sample of 1,000 Scottish adults aged 18+
- Strong quality control procedures built into fieldwork
- Start anytime with a typical 7-day turnaround
London Survey
Our London omnibus provides fast access to demographically representative insight from adults living in the capital. It is ideal for organisations exploring public opinion, behaviours and opportunities within a uniquely important regional market.
- Demographically representative sample of 1,000 London adults aged 18+
- Useful for regional strategy, communications and audience insight
- Typical turnaround of 5 to 7 days
Flash Polls
Our flash polls are built for moments when speed is critical. They help clients capture immediate reactions to breaking news, emerging issues or live events, making them especially effective for rapid-response PR and communications work.
- Nationally representative sample of 1,000 GB adults aged 18+
- Data available within 3 to 4 hours from receipt of questionnaire
- Ideal for urgent public reaction testing
Rural Omnibus
Our rural omnibus helps organisations understand the attitudes, behaviours and needs of people living in rural areas of the UK. It is a valuable option for brands, service providers and policymakers looking to better serve rural communities.
- Online interviews with 1,000 rural residents, defined by postcode
- Data weighted to be representative of the UK rural population profile
- Start anytime with a typical 7-day turnaround
Why choose an omnibus survey?
An omnibus questionnaire is often the right choice when you need robust results on a shorter timeline and tighter budget.
Fast turnaround
Because the survey framework is already established, we can move quickly from briefing to fieldwork to results.
Cost-effective research
An omnibus study allows you to buy only the questions you need, making it more efficient than commissioning a full standalone project.
Credible, quality data
Our approach is built around sound sampling and clear methodology, giving you confidence in the findings.
Flexible applications
Use omnibus research for brand tracking, message testing, concept evaluation, audience understanding, policy research, thought leadership and more.
Expert support
We help you shape the right question wording, structure the survey properly and interpret the findings clearly.
Our approach to survey research
We provide survey support from end to end, helping clients turn a few well-crafted questions into commercially useful insight.
Our service can include:
- Questionnaire development and refinement
- Advice on question wording and order
- Survey scripting and programming
- UK audience targeting and sampling
- Data tables and topline reporting
- Insight interpretation and recommendations
- Optional deeper analysis and storytelling support
If you need more than raw data, we can help translate your omnibus study into a clear narrative for internal stakeholders, media use or strategic decision-making.
Who uses omnibus surveys?
Omnibus surveys are useful for organisations that need fast, credible answers without the time or cost of a bespoke research project.
This can include:
- Brands testing propositions or campaign messages
- Marketing teams looking for evidence and audience insight
- PR teams seeking timely findings for press stories
- Innovation teams exploring product or service ideas
- Public sector and third-sector organisations measuring attitudes
- Strategy and insight teams needing quick directional research
If you are comparing omnibus survey companies, the key difference is not just access to sample, but the thinking behind the questionnaire and the quality of the output. That’s where we add value.
When to use an omnibus survey instead of bespoke research
An omnibus study is often the best option when:
- You need answers quickly
- You have a limited number of questions
- Budget efficiency matters
- You want a reliable read from a broad, nationally-representative audience
- You are testing or validating before investing further
Bespoke research may be more suitable if you need a longer survey, a highly specialised audience or a fully customised methodology. If you are unsure, we can advise on the right approach. Visit our Insight and Intelligence hub for more information on bespoke research options.
Frequently Asked Questions
What is an omnibus survey?
An omnibus survey is a shared survey where several clients include their own questions in the same study. Each client pays only for their section of the questionnaire, making it a cost-effective way to gather research data.
What is the difference between an omnibus survey and bespoke research?
An omnibus survey is shared across multiple clients, while bespoke research is designed entirely around one organisation’s objectives. Omnibus is typically faster and more cost-effective for shorter question sets.
What can an omnibus questionnaire be used for?
An omnibus questionnaire can be used for message testing, public opinion, brand research, PR stories, concept evaluation and quick decision support.
How quickly can an omnibus study be delivered?
We run three omnibus surveys a week, and will deliver your results within three days.
How do I choose between omnibus survey companies?
Look for a provider that offers not only access to quality sample, but also strong questionnaire design, reliable methodology, high-quality data and useful interpretation of results.
Will other companies have access to my survey questions and results?
No, your questions and their results will be private to and owned by you. No other companies, including those sharing the same omnibus survey as you, will have access to your data.
Talk to us about omnibus surveys
If you need a fast, efficient and credible way to answer focused business questions, we can help.
We work with organisations that want more than data alone. From designing the right questionnaire to delivering insight you can act on, we help you get value from every question.
Prefer to send an email? Get in touch: omnibus@yonderconsulting.com
