3 examples of radical innovation
In our previous blog posts, we’ve explored examples of incremental and breakthrough innovation. Now it’s the turn of radical innovation. Radical innovation involves harnessing new technology and a new business model simultaneously and as such, is very rare – only about 10% of innovations fall into this category. So who’s achieved this? In this blog post, we take […]
Incremental, breakthrough and radical innovation: deciphering the differences
Developing a common definition of innovation Innovation is vital for any business. But over the past few years “innovation” has become a bit of a buzzword, bandied about to describe a variety of different processes and outputs. There has been a tendency to associate innovation with only the most ground-breaking of ideas. But in actual […]
6 examples of breakthrough innovation
In a previous blog post we explored great examples of incremental innovation. Now, we’re turning our attention to breakthrough innovation and 6 great examples of it that we’ve seen. Breakthrough innovation comes in two forms. Either as new technology that relies on an existing business model. Or a new business model that utilises existing technology. Breakthrough innovations harnessing […]
3 examples of lean startup in action
To bring the fundamentals of lean startup into life we’re looking 3 examples of companies – Dropbox, Zappos and General Electric – that have used the methodology to develop their products and services and grow their businesses. Dropbox Dropbox is one of the best known examples of a business that has grown using lean startup […]
5 fantastic examples of brands that use virtual reality
Virtual reality (VR) is quickly rising in popularity amongst marketers. It’s an excellent way for brands to create a digitally-focused, immersive experience that promotes consumer engagement. If you’re interested in seeing how virtual reality can be applied across an array of sectors, then check out how TOMS, Patrón, Marriott International, Vroom and McDonalds use VR […]