New product? Here’s how to get it right first time
Whether it’s sushi or socks or sustainable energy, it doesn’t matter what kind of product or service you want to launch, the message remains the same across the board. Now, more than ever, you cannot afford to get it wrong, and you really do need your customers to help you get it right before you launch.
Customer insight is your strategic companion for business growth
Stay curious. It’s an adage that carries more weight now than ever, thanks to COVID-19. The pandemic may feel like old news, but its continuing impact on businesses certainly isn’t. If there was ever a time to think differently, now would be it. Cue insight.
Web3 will change the future of personal identity
Web3 is the next iteration of the internet. So, what does this mean for the future of our public self-expression and our personal identity?
Embracing a continuous evolution
It’s a daunting prospect for most CEOs to navigate the complexities of change that have been both organic and accelerated over the past two years. But why? CEOs should see these challenges as opportunities, and embrace ‘continuous evolution’.
2021 in review: what can businesses learn about cutting through for the right reasons?
In a world where coronavirus dominates attention and businesses are so often being noticed for the wrong reasons, what can businesses learn about cutting through for the right reasons?
Extra-ordinary adventures of qual
Space: the final frontier. The year: 2367. We are on board the Starship Enterprise on its continuing mission to explore Strange new worlds and civilisations. What are we doing here?
Rebuilding customer trust in a post-pandemic world: Lessons learnt from the energy crisis
In a bid to claw its way back from Covid, the UK has walked straight into an energy crisis. Customers no longer trust businesses to deliver the goods and services they’ve been promised, and where price was once a key lever that influenced customer choice, what matters now is your ability to fulfil your promises. Insight is where your business begins.
What the metaverse means for brands
Metaverse. It’s a word that’s taken on new resonance since Mark Zuckerberg announced plans to rebrand Facebook as Meta. While it seems like Zuckerberg is laying claim to what he positions as the “successor to the mobile internet”, there’s no denying that all businesses should take note. He describes it as “a set of virtual […]
The power of data as a business input
Using data and analytics as a compass for the future.
6 ways your brand could use NFTs
You have probably heard a lot of talk about NFTs in the news recently. Grimes making $6m in 20 minutes for a series of 10 artworks. Nyan cat, a meme of an animated flying cat with a Pop-Tart body leaving a rainbow trail, going for $600k.