Purpose-driven businesses will come out of the COVID-19 crisis stronger, according to Yonder opinion polling
Businesses are facing acute financial pressures and over the coming months will have to make difficult decisions about how to recover from the economic impact of COVID-19. There will be differing views about the priorities that should guide those decisions, but Yonder research shows that businesses with purpose-led strategies that align environmental, social and governance […]
The time is now: the opportunity to get your business noticed for good
If a business gets noticed by the public and makes headlines, it’s not usually good news. Our weekly polling of the UK’s most noticed businesses has demonstrated this for over five years.
Corporate reputation and the post-pandemic recovery
With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations of the UK Government’s economic priorities and how these could impact the reputations of big businesses.
Senior stakeholders impressed by supermarkets’ ability to deliver on their promises in 2020
As we shift from the UK’s second lockdown toward the tiered reality of the coming months, we explore the impact COVID-19 has had on UK’s businesses and their reputations. While supermarkets came out on top, airlines took a nosedive.
With Black Friday cancelled, what can retailers do to help save their Christmas?
Manfred Abraham, Co-CEO of Yonder, offers his thoughts on Lockdown 2.0 and the threat to life of the British High Street in the run-up to Christmas.
Seize the moment: innovation in the time of Corona
The economic turbulence caused by Covid-19 has left established businesses across the world facing unique challenges. Clients across all sectors tell us they are now being forced to innovate and make changes.
Understanding what really matters to people now and what it means for your organisation
Imagine lifting the lid on the lives of households across Britain as the coronavirus pandemic evolves. We did just that.
Welcome disruption – what’s here to stay?
Businesses have been forced to adapt to survive. But which of these changes will stick around?
Attitude toward the Government’s response to the Coronavirus crisis
The Government’s approval rating became positive for the first time in almost a decade in late March as Boris Johnson announced restrictive measures to combat the spread of Covid-19.
The importance of Remainer and Leaver identities
Recent Populus (now Yonder) research has found that Britons are more likely to identify (and to strongly identify) with Remain or Leave than with the main political parties. The importance of these Remain and Leave identities threaten to overturn party identification and cause the two largest parties significant problems in the European elections and beyond. […]