Rebuilding customer trust in a post-pandemic world: Lessons learnt from the energy crisis
In a bid to claw its way back from Covid, the UK has walked straight into an energy crisis. Customers no longer trust businesses to deliver the goods and services they’ve been promised, and where price was once a key lever that influenced customer choice, what matters now is your ability to fulfil your promises. Insight is where your business begins.
What the metaverse means for brands
Metaverse. It’s a word that’s taken on new resonance since Mark Zuckerberg announced plans to rebrand Facebook as Meta. While it seems like Zuckerberg is laying claim to what he positions as the “successor to the mobile internet”, there’s no denying that all businesses should take note. He describes it as “a set of virtual […]
The power of data as a business input
Using data and analytics as a compass for the future.
6 ways your brand could use NFTs
You have probably heard a lot of talk about NFTs in the news recently. Grimes making $6m in 20 minutes for a series of 10 artworks. Nyan cat, a meme of an animated flying cat with a Pop-Tart body leaving a rainbow trail, going for $600k.
Purpose-driven businesses will come out of the COVID-19 crisis stronger, according to Yonder opinion polling
Businesses are facing acute financial pressures and over the coming months will have to make difficult decisions about how to recover from the economic impact of COVID-19. There will be differing views about the priorities that should guide those decisions, but Yonder research shows that businesses with purpose-led strategies that align environmental, social and governance […]
The time is now: the opportunity to get your business noticed for good
If a business gets noticed by the public and makes headlines, it’s not usually good news. Our weekly polling of the UK’s most noticed businesses has demonstrated this for over five years.
Corporate reputation and the post-pandemic recovery
With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations of the UK Government’s economic priorities and how these could impact the reputations of big businesses.
Senior stakeholders impressed by supermarkets’ ability to deliver on their promises in 2020
As we shift from the UK’s second lockdown toward the tiered reality of the coming months, we explore the impact COVID-19 has had on UK’s businesses and their reputations. While supermarkets came out on top, airlines took a nosedive.
With Black Friday cancelled, what can retailers do to help save their Christmas?
Manfred Abraham, Co-CEO of Yonder, offers his thoughts on Lockdown 2.0 and the threat to life of the British High Street in the run-up to Christmas.
Seize the moment: innovation in the time of Corona
The economic turbulence caused by Covid-19 has left established businesses across the world facing unique challenges. Clients across all sectors tell us they are now being forced to innovate and make changes.