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The Kidult Revolution: How brands can leverage nostalgic play for strategic advantage
From LEGO sets and Jellycats to Nintendo Switches and slime, every day seems to bring a new kidult trend exploding across the internet. These new trends are coming from adults, not kids, who are driving popularity and demand. What are the implications of the kidult trend for brands?
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Digital journeys: a means to what end?
A buyer’s journey isn’t just a digital journey. Here’s why you should opt for a customer first not a digital …
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Lean in to the Lipstick Effect as cost-of-living spikes
Ever heard of the ‘lipstick effect’? Selling small luxuries during an economic crisis is entirely possible, even probable!
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3 insight-led ideas to navigate ‘giving’ during the cost-of-living crisis
Have you considered how the cost-of-living crisis is affecting charity donations? What can the charity sector do to improve giving …
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News | Views
The Premier League tops the British Icon Index
The Premier League has topped the British Icon Index for the third time, outperforming other leading British organisations and brands …
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Rishi Sunak’s strategic problem
Rishi Sunak has inherited an unrecognisable Conservative Party. Voters and MPs are made up of more people with different values …
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News
Introducing our Charity of the Year: The Little Things UK
We’re proud to be supporting The Little Things UK as our Charity of the Year. They’re on an important mission to …
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Are ESG credentials really people’s priority when investing their money?
A good return is still the top priority for investors at present, but ethical investing is likely to become more …
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The Rainbow Gap: The differences between how brands & consumers perceive LGBTQ+ issues
51% of LGBTQ+ individuals think rainbow products are not authentic, so we asked LGBTQ+ audiences what they want to see …
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The secrets to co-running a consultancy with Michael Simmonds & Manfred Abraham
Our co-CEOs Michael Simmonds and Manfred Abraham sat down with Nick Synnott on the latest episode of Climb in Consulting, …
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