Show football’s 3pm blackout the red card and women’s game will benefit
While men’s football works out whether to scrap the 3pm blackout, women’s football
matches offer a perfect test case, argues Anna Reynolds.
WNBA’s Cultural Moment and the Opportunity for Brands in Women’s Sport
Discover how the WNBA is driving growth and innovation in women’s sports, offering brands a unique opportunity to connect with loyal fans through storytelling, technology, and cultural partnership.
Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion’s future
SKIMS’ recent collab with luxury fashion brand D&G set the fashion world abuzz. Christina Herbach asks: what does this mean for the future of fashion?
Develop better brands through the right insight
The most successful brands don’t shoot strategy ‘straight from the hip’ – they build their customer focus on strong insight. By understanding the role their brand plays in their customers’ lives, and why it’s important to them in the first place, they develop a strategy that can thrive in an ever-evolving marketplace. Here’s our top […]
Are the days of data-led, customer-centric thinking over?
Why imaginative customer-driven thinking boosts strategic innovation and business growth. It’s a given that truly understanding your customers is the key to success. But in today’s dynamic global consumer landscape, where customer-centric thinking is showing its shortcomings, brands must move beyond traditional data-led approaches if they want to tap real opportunities. There is an alternative. […]
Why brand is at the heart of your future in fashion
As an industry at the very forefront of the latest trends, being able to identify and tap into ‘the next big thing’ is part of fashion’s fundamental construct.
There’s a revolution transforming women’s sports. Are retail brands keeping pace?
In 2024, the sector will generate $1.28 billion in revenue; the data should be sounding alarm bells for brands. Women’s sports are breaking through age-old barriers. In the past few years, we’ve witnessed significant progress, notably highlighted by the 2023 Women’s World Cup, which saw women’s sports take centre stage. That momentum gained further traction when EA […]
John Lewis: Never Knowingly Undersold, until now?
John Lewis has been a trusted heritage brand for more than a decade, but its shine has dulled somewhat in recent years. Will it be able to rebuild its reputation? John Lewis has announced the return of its ‘Never Knowingly Undersold’ pledge. What was once a price-matching commitment recognised in households nationwide was scrapped in […]
Yonder Seat Projection Model explained
If the 2024 General Election campaign is remembered at all, it will be as much for the sheer variety of voting intention estimates and the seat projections they have spawned as for any policy announcements or political gaffes.
Why Greggs is beating Pret in the battle of the lunch break
There’s an old saying in London – you’re never more than 6ft from a rat and 50m from a Pret a Manger. But the popular high street sandwich chain has struggled in recent years with consumers abandoning ship. With a rising tide of debts, it has now recalled its initial founder, Sinclair Beecham, to the […]