Yonder COVID-19 tracker, December 2020
The latest Yonder polling finds approval of the UK Government’s response to COVID-19 has reached its lowest point in 2020.
Corporate reputation and the post-pandemic recovery
With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations of the UK Government’s economic priorities and how these could impact the reputations of big businesses.
Senior stakeholders impressed by supermarkets’ ability to deliver on their promises in 2020
As we shift from the UK’s second lockdown toward the tiered reality of the coming months, we explore the impact COVID-19 has had on UK’s businesses and their reputations. While supermarkets came out on top, airlines took a nosedive.
Vaccine in sight, Coronavirus continues to grip Britain’s attention
The beginning of November 2020 saw the US presidential election overtake coronavirus as the most noticed news story. But, since the outcome of the US election has become clear, the public have resumed its focus on the virus.
Parliamentary Concern Tracker
In September and October 2020 Yonder surveyed 99 MPs in the latest wave of Yonder’s parliamentary research.
With Black Friday cancelled, what can retailers do to help save their Christmas?
Manfred Abraham, Co-CEO of Yonder, offers his thoughts on Lockdown 2.0 and the threat to life of the British High Street in the run-up to Christmas.
Could Election Day overtake Coronavirus in the race for public attention?
Public attention in the UK has been focused on the Coronavirus pandemic more or less consistently since February. But as the US Presidential election looms, will public attention sway?
Yonder: New launch reimagines consultancy model
Today marks the launch of Yonder – a new consultancy combining research, strategy, imagination and activation to respond to the need that businesses have today for a consultancy partner to drive business performance in response to changing customer and market dynamics.
Netflix but don’t chill: the businesses working hardest to meet customer needs during COVID-19
The Yonder Opportunity Index has ranked seventy of the biggest businesses in the UK according to their ability to meet customer needs since the onset of COVID-19.
Seize the moment: innovation in the time of Corona
The economic turbulence caused by Covid-19 has left established businesses across the world facing unique challenges. Clients across all sectors tell us they are now being forced to innovate and make changes.