UK health concerns for the food & drink industry: with challenge comes opportunity
It looks like the food and drink industry will soon be facing increased pressure to look after the nation’s health. Is your business prepared? Last year, the BBC reported that high consumption of sugar and salt leads to 64,000 deaths a year in England and costs the economy over £70 billion pounds. In the same […]
Will calories on menus starve your business?
What is the business impact of adding calories to menus? And how can you use customer insight to seek out the related business opportunities?
Powerful strategies start with your data
Now, more than ever, data is a vital input to successful business decisions. Every business that is thriving today truly understands this and embraces the concept of continuous evolution.
A right royal challenge is one that many businesses will recognise
Using Yonder Clockface, Rick Nye looks at what brands can learn from the royal challenge about appealing to audiences with different priorities, interests and values.
Hybrid schooling spells new opportunity…
Home schooling could provide a viable and profitable opportunity for growth for a huge range of businesses…
Brand tracking: becoming the voice of the customer
Brand tracking is neither new nor exciting and can sometimes even be a little pointless. It all depends on the way that you do it. If your tracking techniques are constantly evolving, then your business will keep evolving too. That’s because the way your customers think and feel about your products and services is constantly […]
Climate action: avoiding the zero-sum game
With COP26 an increasingly distant memory, businesses must tread more carefully in their responses to climate change to avoid the zero-sum game.
What’s data got to do with fuel poverty?
Millions will face fuel poverty unless the Government takes action to halt the rising cost of living. Respond appropriately using customer insights.
Three reasons to reconsider your rebrand
Your brand is your business. It’s not a logo or a colour palette. Which means the rebrand, as we’ve come to understand it, might not be the answer to the question you’re asking.
New product? Here’s how to get it right first time
Whether it’s sushi or socks or sustainable energy, it doesn’t matter what kind of product or service you want to launch, the message remains the same across the board. Now, more than ever, you cannot afford to get it wrong, and you really do need your customers to help you get it right before you launch.