Understanding what really matters to people now and what it means for your organisation
Imagine lifting the lid on the lives of households across Britain as the coronavirus pandemic evolves. We did just that.
Welcome disruption – what’s here to stay?
Businesses have been forced to adapt to survive. But which of these changes will stick around?
Attitude toward the Government’s response to the Coronavirus crisis
The Government’s approval rating became positive for the first time in almost a decade in late March as Boris Johnson announced restrictive measures to combat the spread of Covid-19.
The importance of Remainer and Leaver identities
Recent Populus (now Yonder) research has found that Britons are more likely to identify (and to strongly identify) with Remain or Leave than with the main political parties. The importance of these Remain and Leave identities threaten to overturn party identification and cause the two largest parties significant problems in the European elections and beyond. […]
As Brexit continues to dominate the news, the public are reporting feeling bored and frustrated
A new year, a new start? Not for the news. Our new polling shows that Brexit still dominates, with record numbers of the public paying attention. We poll 2,000 British adults each week to find out which news story, political or otherwise, the public have paid most attention to. Brexit was the clear winner throughout […]
Largest ever poll on assisted dying conducted by Populus (now Yonder) finds increase in support to 84% of the public
The research commissioned by Dignity in Dying and conducted by us, surveys the opinions of over five thousand people across England, Wales and Scotland. It shows that an overwhelming majority of people support assisted dying proposals. Not only has support increased, but it is widespread. Our poll found that support for assisted dying has increased […]
Modern timelessness: Heritage brand storytelling in the modern age
The past five years have led to a complete transformation in the luxury fashion space. From the rise of aspirational fast fashion leading to faster supply chains, to the massive proliferation of direct to consumer brands empowered by social media platforms like Instagram and easy to use website builder eCommerce platforms like SquareSpace and Shopify, […]
Space between consulting firms and creative agencies is converging
The past years have seen a growing convergence between the worlds of consulting and creatives. At the one side of the table management consulting firms are rapidly bolstering their design and digital skills, pushing deeper in the advertising & marketing space, while, at the other side of the landscape, agencies are grappling to add business […]
3 examples of blue ocean strategy
We’ve explored the fundamentals of blue ocean strategy before. Now, to bring it to life, we’re looking at 3 examples of companies that have used the blue ocean strategy framework to drive growth and innovation including the Nintendo Wii, Yellow Tail and Cirque de Soleil. Nintendo Wii The first example of blue ocean strategy comes […]
4 examples of incremental innovation in action
When you hear the word innovation, it’s often the most ground breaking ideas that spring to mind. But in actual fact, the majority of innovation (around 70%) is incremental innovation. Incremental innovation involves making small scale improvements to add or sustain value to existing products, services and processes. This can be simple as adding a […]