Senior stakeholders impressed by supermarkets’ ability to deliver on their promises in 2020
As we shift from the UK’s second lockdown toward the tiered reality of the coming months, we explore the impact COVID-19 has had on UK’s businesses and their reputations. While supermarkets came out on top, airlines took a nosedive.
With Black Friday cancelled, what can retailers do to help save their Christmas?
Manfred Abraham, Co-CEO of Yonder, offers his thoughts on Lockdown 2.0 and the threat to life of the British High Street in the run-up to Christmas.
Seize the moment: innovation in the time of Corona
The economic turbulence caused by Covid-19 has left established businesses across the world facing unique challenges. Clients across all sectors tell us they are now being forced to innovate and make changes.
Understanding what really matters to people now and what it means for your organisation
Imagine lifting the lid on the lives of households across Britain as the coronavirus pandemic evolves. We did just that.
Welcome disruption – what’s here to stay?
Businesses have been forced to adapt to survive. But which of these changes will stick around?
Attitude toward the Government’s response to the Coronavirus crisis
The Government’s approval rating became positive for the first time in almost a decade in late March as Boris Johnson announced restrictive measures to combat the spread of Covid-19.
The importance of Remainer and Leaver identities
Recent Populus (now Yonder) research has found that Britons are more likely to identify (and to strongly identify) with Remain or Leave than with the main political parties. The importance of these Remain and Leave identities threaten to overturn party identification and cause the two largest parties significant problems in the European elections and beyond. […]
As Brexit continues to dominate the news, the public are reporting feeling bored and frustrated
A new year, a new start? Not for the news. Our new polling shows that Brexit still dominates, with record numbers of the public paying attention. We poll 2,000 British adults each week to find out which news story, political or otherwise, the public have paid most attention to. Brexit was the clear winner throughout […]
Largest ever poll on assisted dying conducted by Populus (now Yonder) finds increase in support to 84% of the public
The research commissioned by Dignity in Dying and conducted by us, surveys the opinions of over five thousand people across England, Wales and Scotland. It shows that an overwhelming majority of people support assisted dying proposals. Not only has support increased, but it is widespread. Our poll found that support for assisted dying has increased […]
Modern timelessness: Heritage brand storytelling in the modern age
The past five years have led to a complete transformation in the luxury fashion space. From the rise of aspirational fast fashion leading to faster supply chains, to the massive proliferation of direct to consumer brands empowered by social media platforms like Instagram and easy to use website builder eCommerce platforms like SquareSpace and Shopify, […]