Customer insight is your strategic companion for business growth

Stay curious. It’s an adage that carries more weight now than ever, thanks to COVID-19. The pandemic may feel like old news, but its continuing impact on businesses certainly isn’t. If there was ever a time to think differently, now would be it. Cue insight.

Embracing a continuous evolution

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It’s a daunting prospect for most CEOs to navigate the complexities of change that have been both organic and accelerated over the past two years. But why? CEOs should see these challenges as opportunities, and embrace ‘continuous evolution’.

Extra-ordinary adventures of qual

Space: the final frontier. The year: 2367. We are on board the Starship Enterprise on its continuing mission to explore Strange new worlds and civilisations. What are we doing here?

Rebuilding customer trust in a post-pandemic world: Lessons learnt from the energy crisis

In a bid to claw its way back from Covid, the UK has walked straight into an energy crisis. Customers no longer trust businesses to deliver the goods and services they’ve been promised, and where price was once a key lever that influenced customer choice, what matters now is your ability to fulfil your promises. Insight is where your business begins.

What the metaverse means for brands

Metaverse. It’s a word that’s taken on new resonance since Mark Zuckerberg announced plans to rebrand Facebook as Meta. While it seems like Zuckerberg is laying claim to what he positions as the “successor to the mobile internet”, there’s no denying that all businesses should take note. He describes it as “a set of virtual […]

Celebrating Black History Month

This October, we’ve been celebrating Black History Month – an annual celebration that recognises and honours the contributions and achievements of black people, whose stories have often been left out of mainstream history.