6 ways your brand could use NFTs
You have probably heard a lot of talk about NFTs in the news recently. Grimes making $6m in 20 minutes for a series of 10 artworks. Nyan cat, a meme of an animated flying cat with a Pop-Tart body leaving a rainbow trail, going for $600k.
Parliamentary Concern Tracker, April 2021
Between January and March, Yonder surveyed 90 MPs in the latest wave of our parliamentary research.
Purpose-driven businesses will come out of the COVID-19 crisis stronger, according to Yonder opinion polling
Businesses are facing acute financial pressures and over the coming months will have to make difficult decisions about how to recover from the economic impact of COVID-19. There will be differing views about the priorities that should guide those decisions, but Yonder research shows that businesses with purpose-led strategies that align environmental, social and governance […]
The time is now: the opportunity to get your business noticed for good
If a business gets noticed by the public and makes headlines, it’s not usually good news. Our weekly polling of the UK’s most noticed businesses has demonstrated this for over five years.
Yonder Parliamentary Concern Tracker, January 2021
Between November 2020 and January 2021 Yonder surveyed 90 MPs in the latest wave of Yonder’s parliamentary research.
Yonder COVID-19 tracker, January 2021
Results of Yonder polling conducted among 4,174 UK adults between 11-14 January 2021.
2020 in review: coronavirus dominates attention like no other event
In our end-of-year roundup, we take a look at the biggest news stories of 2020. It comes as no surprise that the coronavirus pandemic dominated the news this year. But there were a handful of stories that managed to surpass it.
Yonder COVID-19 tracker, December 2020
The latest Yonder polling finds approval of the UK Government’s response to COVID-19 has reached its lowest point in 2020.
Corporate reputation and the post-pandemic recovery
With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations of the UK Government’s economic priorities and how these could impact the reputations of big businesses.
Senior stakeholders impressed by supermarkets’ ability to deliver on their promises in 2020
As we shift from the UK’s second lockdown toward the tiered reality of the coming months, we explore the impact COVID-19 has had on UK’s businesses and their reputations. While supermarkets came out on top, airlines took a nosedive.