Yonder and Formula E announced as winners of the Competition, Event or Tournament of the Year award 2023

Racing towards an electric future with Formula E! The atmosphere was charged with excitement as we were announced as winners of the Competition, Event or Tournament of the Year award at The 2023 Sports Technology Awards for the Formula E World Championship by none other than football legend Harry Kane! Watch the full video below. […]
Magnetic workplaces – aligning the culture you have with the culture you need

Culture matters. Which means what, exactly? Culture is essentially “the way we do things around here”. It has a massive impact on your brand, business, employees, customers and everyone you interact with day-to-day.
Are tech brands blending together?

Ever noticed how many tech brands resemble one another? Here’s how to avoid ‘tech branding’…
Magnetic Forces: Push & pull factors for employee retention & talent attraction

How to attract and retain talent in a candidate-driven market Businesses are still facing acute talent acquisition and retention challenges. Understanding the changing push and pull factors for employee retention is more important than ever, so we sought insights from 2000 UK adults to find out what’s really driving decision making in today’s workforce and […]
Left behind Londoners: Digital exclusion

Digital exclusion poses a real threat to the travel industry and its customers. From websites and laptops to smartphones, mobile data and apps, digital technologies are playing an increasingly important role in the way people interact with London’s transport services. Where it once was the default for a paper ticket to be purchased from a […]
Find out what makes your customers tick
International Women’s Day hangover: 3 lessons on how to get involved

Wednesday 8th March marked International Women’s Day. We saw waves of support for women across global brand campaigns which, of course, have been subject to scrutiny. With a Twitter bot trending for calling out seemingly supportive companies for their respective gender pay, it is clear that brands need to do more to respond to the […]
How to understand Everything Everywhere All at Once

Everything is continuously evolving all the time and the rate of change is getting faster. You are not just imagining this – in many respects it is a matter of fact. This is why the absurd whirlwind Everything Everywhere All At Once became a word-of-mouth hit and went on to win the Oscar for Best […]
Yonder launches Culture Magnet

Yonder launches Culture Magnet to optimise organisational culture to drive business results Today, Yonder launches Culture Magnet, a powerful, evidence-based consultancy approach designed to optimise organisational culture as a strategic business driver. Almost three quarters (74%) of workers say they would leave a company if the culture wasn’t right. Additionally, 78% of global workers identify positive company culture as a top pull factor for joining […]
The future of retail: 5 trends

Shopping on the high street is a strangely aging ordeal nowadays. It makes me long for the brands and retailers that nurtured my consumerism and gave me endless days out as a teenager. Yet with the continuous evolution brought on by the pandemic, turbulent international trading conditions and inflationary pressures, the high street no longer […]