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Yonder Seat Projection Model explained
If the 2024 General Election campaign is remembered at all, it will be as much for the sheer variety of voting intention estimates and the seat projections they have spawned as for any policy announcements or political gaffes.
News
2020 in review: coronavirus dominates attention like no other event
In our end-of-year roundup, we take a look at the biggest news stories of 2020. It comes as no surprise …
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News
Yonder COVID-19 tracker, December 2020
The latest Yonder polling finds approval of the UK Government’s response to COVID-19 has reached its lowest point in 2020.
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Views
Corporate reputation and the post-pandemic recovery
With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations …
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Views
Senior stakeholders impressed by supermarkets’ ability to deliver on their promises in 2020
As we shift from the UK’s second lockdown toward the tiered reality of the coming months, we explore the impact …
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Vaccine in sight, Coronavirus continues to grip Britain’s attention
The beginning of November 2020 saw the US presidential election overtake coronavirus as the most noticed news story. But, since …
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Parliamentary Concern Tracker
In September and October 2020 Yonder surveyed 99 MPs in the latest wave of Yonder’s parliamentary research.
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Views
With Black Friday cancelled, what can retailers do to help save their Christmas?
Manfred Abraham, Co-CEO of Yonder, offers his thoughts on Lockdown 2.0 and the threat to life of the British High …
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Could Election Day overtake Coronavirus in the race for public attention?
Public attention in the UK has been focused on the Coronavirus pandemic more or less consistently since February. But as …
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Yonder: New launch reimagines consultancy model
Today marks the launch of Yonder – a new consultancy combining research, strategy, imagination and activation to respond to the …
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