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The Kidult Revolution: How brands can leverage nostalgic play for strategic advantage
From LEGO sets and Jellycats to Nintendo Switches and slime, every day seems to bring a new kidult trend exploding across the internet. These new trends are coming from adults, not kids, who are driving popularity and demand. What are the implications of the kidult trend for brands?
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Embracing a continuous evolution
It’s a daunting prospect for most CEOs to navigate the complexities of change that have been both organic and accelerated …
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Manfred Abraham named 2022 Global Leader in Consulting
We’re proud to announce that our very own Manfred Abraham, has been named a 2022 Global Leader in Consulting by …
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2021 in review: what can businesses learn about cutting through for the right reasons?
In a world where coronavirus dominates attention and businesses are so often being noticed for the wrong reasons, what can …
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Extra-ordinary adventures of qual
Space: the final frontier. The year: 2367. We are on board the Starship Enterprise on its continuing mission to explore …
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Rebuilding customer trust in a post-pandemic world: Lessons learnt from the energy crisis
In a bid to claw its way back from Covid, the UK has walked straight into an energy crisis. Customers …
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What the metaverse means for brands
Metaverse. It’s a word that’s taken on new resonance since Mark Zuckerberg announced plans to rebrand Facebook as Meta. While …
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Celebrating Black History Month
This October, we’ve been celebrating Black History Month – an annual celebration that recognises and honours the contributions and achievements …
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The power of data as a business input
Using data and analytics as a compass for the future.
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Proud to join 10,000 Black Interns
As part of our commitment to diversity and inclusion, we are proud to announce that we have partnered with 10,000 …
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