Understanding what really matters to people now and what it means for your organisation
Imagine lifting the lid on the lives of households across Britain as the coronavirus pandemic evolves. We did just that.
Welcome disruption – what’s here to stay?
Businesses have been forced to adapt to survive. But which of these changes will stick around?
This is a creative call to arms
Do you see it too? The same repetitive approach to brand design. Safety embedded in every new visual identity. The lack of danger.
Changing tides of the energy market
Innovation has impacted a number of sectors, and energy is no different.
Building blocks for international research
We’ve used our expertise and specialist knowledge to bring to you our newest publication on international research.
Women in sport – 2019
Elite women’s sport is beginning to gain more traction within the mainstream media; but significant gender inequality still exists in sport. We explore why.
Coronavirus beats Brexit in the fight for public attention
As we take a look back at the most noticed news stories of September 2020, we see that Coronavirus continues to dominate the news.
Attitude toward the Government’s response to the Coronavirus crisis
The Government’s approval rating became positive for the first time in almost a decade in late March as Boris Johnson announced restrictive measures to combat the spread of Covid-19.
The importance of Remainer and Leaver identities
Recent Populus (now Yonder) research has found that Britons are more likely to identify (and to strongly identify) with Remain or Leave than with the main political parties. The importance of these Remain and Leave identities threaten to overturn party identification and cause the two largest parties significant problems in the European elections and beyond. […]
As Brexit continues to dominate the news, the public are reporting feeling bored and frustrated
A new year, a new start? Not for the news. Our new polling shows that Brexit still dominates, with record numbers of the public paying attention. We poll 2,000 British adults each week to find out which news story, political or otherwise, the public have paid most attention to. Brexit was the clear winner throughout […]