2020 in review: coronavirus dominates attention like no other event

In our end-of-year roundup, we take a look at the biggest news stories of 2020. It comes as no surprise that the coronavirus pandemic dominated the news this year. But there were a handful of stories that managed to surpass it.
Could Election Day overtake Coronavirus in the race for public attention?
Public attention in the UK has been focused on the Coronavirus pandemic more or less consistently since February. But as the US Presidential election looms, will public attention sway?
Yonder: New launch reimagines consultancy model
Yonder creates new consultancy proposition blending insight, strategy and imagination to unlock opportunity and deliver business impact £25m merger of Populus, BrandCap and Decidedly into one new consultancy, with Populus Data Solutions to rename as Yonder Data Solutions Unique blend of expertise and team structure goes beyond the traditional consulting model to respond to what […]
Netflix but don’t chill: the businesses working hardest to meet customer needs during COVID-19
The Yonder Opportunity Index has ranked seventy of the biggest businesses in the UK according to their ability to meet customer needs since the onset of COVID-19.
This is a creative call to arms
Do you see it too? The same repetitive approach to brand design. Safety embedded in every new visual identity. The lack of danger.
Coronavirus beats Brexit in the fight for public attention
As we take a look back at the most noticed news stories of September 2020, we see that Coronavirus continues to dominate the news.