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The Kidult Revolution: How brands can leverage nostalgic play for strategic advantage
From LEGO sets and Jellycats to Nintendo Switches and slime, every day seems to bring a new kidult trend exploding across the internet. These new trends are coming from adults, not kids, who are driving popularity and demand. What are the implications of the kidult trend for brands?
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Congratulations to our award winners!
People are what makes Yonder special. In celebration of our growth, as a business and as individuals, we’re delighted to …
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6 ways your brand could use NFTs
You have probably heard a lot of talk about NFTs in the news recently. Grimes making $6m in 20 minutes …
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Parliamentary Concern Tracker, April 2021
Between January and March, Yonder surveyed 90 MPs in the latest wave of our parliamentary research.
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Purpose-driven businesses will come out of the COVID-19 crisis stronger, according to Yonder opinion polling
Businesses are facing acute financial pressures and over the coming months will have to make difficult decisions about how to …
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The time is now: the opportunity to get your business noticed for good
If a business gets noticed by the public and makes headlines, it’s not usually good news. Our weekly polling of …
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Yonder Parliamentary Concern Tracker, January 2021
Between November 2020 and January 2021 Yonder surveyed 90 MPs in the latest wave of Yonder’s parliamentary research.
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Yonder COVID-19 tracker, January 2021
Results of Yonder polling conducted among 4,174 UK adults between 11-14 January 2021.
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2020 in review: coronavirus dominates attention like no other event
In our end-of-year roundup, we take a look at the biggest news stories of 2020. It comes as no surprise …
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Yonder COVID-19 tracker, December 2020
The latest Yonder polling finds approval of the UK Government’s response to COVID-19 has reached its lowest point in 2020.
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